OBJECTIVES
- Key focus in development on weight reduction
- Overall reduction of plastics
- Moving to a renewable based resource with numerous
- end of life options
SOLUTION
A bagasse fibre punnet made from plant based renewable material that conforms to both home compostable certification as well as curbside recyclability. A home compostable and standard soft plastic top seal have both been applied as the closure. This went on to win the 2020 Food category World Star Award and the Material & Components Catagory Award. It also won a 2019 Gold PIDA materials category award.
BENEFITS
10% Packaging Weight Reduction
This translates to freight savings and logistics emissions savings
85% Plastic Reduction
Perceived to be more sustainable by customers when doing their shopping. In an in store survey conducted on shoppers, 37% bought Kaituna blueberries because they “value the packaging”.
Tamper Evident Top Seal
A tamper evident top seal results in fewer quality issues or risk of recall. Customers can shop confidently without risk of produce containing harmful objects.
Differentiated Attractive look & Feel
In the same in store survey 91% of the respondents thought “the packaging was unique”.
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